He will also appear on the season finale of Bachelor Pad next week in some capacity. The winner of ABC's summer guilty pleasure will be revealed then.
As we told you last month, the 28-year-old winemaker who was turned down by Ashley Hebert on The Bachelorette will dole out the roses come winter.
Ben and Ashley
Before starting his own Sonoma winery, Ben Flajnik attended the University of Arizona, where he majored in music production and minored in business.
After his father – to whom he was very close – died in 2007, he moved back to Northern California, where plans to stay for the foreseeable future.
Flajnik is a fan of outdoor hobbies, including fishing, skateboarding, golf, sailing and surfing. He currently lives with his Jack Russell terrier, Scotch.
ABC will presumably announce Ben as The Bachelor next Monday night on Bachelor Pad. Four couples remain on that show after last night's episode.
Ben Flajnik as The Bachelor: Good choice?